Winning tenders can lead to
a major growth for your company. However, if you are starting and
responding to your first offer or experienced in this process, there are
some key aspects of the process to take into consideration while
preparing the bids. If done right, your company is surely aiming for success.
Understanding that the process is a long-term goal
Before responding to bids, it is very
important to understand that writing winning bids can be a long-term
process. To be realistic, the chances of winning a tender bid is like
one in three. You cannot expect to win every proposal you respond to.
It’s not likely that you will be the first to respond, so you need to be
realistic with your response. Approaching the offer with the mindset
that it is a long-term process is one of the many strategies needed for
growth and it will ensure that you are ready to face the competition along the way.
Evidence of capability to complete the job successfully
The successful preparation of the offer is
based on evidence. How do you prove to the organization that you have
the experience and that you are capable of efficiently and successfully
completing the offer? You need to show that you can complete the job to
the required standard. This can be demonstrated through examples of past
works, experienced and qualified staff, internal systems and procedures
or awards and recognition. Nothing shows that you are capable more than
the works carried out successfully within specifications and budget.
This is why it is important to keep records, photographs and contacts
(referees) so you can have proof of your success.
Professional tender preparation
Your tender document must have a
professional appearance, clear and well established. Large companies use
graphic designers and writers of professional offers to prepare their
material. It does not matter if you are preparing an expression of
interest for a small subcontracting role or a major multi-million dollar
project, the information you provide is the one that represents your
company. How well you portray yourself, the text and the overall
presentation is a direct reflection on your company. Your presentation
should be clear, concise, relevant and easy to follow. Use the title
pages, content lists, and separate attachments. This will make it easy
to read and clear to follow.
Setting Prices
Everyone knows that pricing is important,
but how important is it? If you are too low the organization will think
you either do not understand the project
or it will not be viable in the long run. If you are too expensive, you
price yourself out of the market. Finding the right price is essential.
Conduct research and understand the culture of the organization
It is essential to know the organization
to which you are applying. What are their priorities? What do they value
in a provider? What is the company looking for on this specific
occasion? Make contact with the organization if possible or attend any
on-site inspection. This will provide valuable information about what
they are looking for, along with pricing requirements.
The process of tendering is becoming more
and more competitive. To win a new business you need professional tender
preparation that captures the attention of the organization and clearly
positions your company as the ideal provider. Keeping the above points
in mind while preparing your tender will ensure that you are on the
right path.
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